By Barbara Schermer
Principle #2: Using New Moons
Clearly there are auspicious times and perfectly horrible times to start your business. Learning to recognize the two phases of the Moon’s monthly cycle, will give you an advantage when it comes to beginning any new business initiative—a successful launch, marketing campaign or new product introduction as examples.
Simply watch the moon. Approximately every 28 days, the moon moves through two phases—for two weeks it appears to be waxing (growing), then for two weeks it appears to be waning (shrinking). If you pay attention you will find the moon is a reliable indicator of either the growth or the difficulties you encounter in the developments of your professional life or in the life of your company. While the moon is waxing, it is a time of activation, while waning it is a time of retraction.
It will prove best to start your business, or any initiative you need to make to advance your business, just after any New Moon. Imagine as you watch the moon grow, you can see your business grow as well. As the moon wanes take stock of your progress, make adjustments, rest up to take up initiatives again with the next new moon.
The evidence? We know that the moon influences the tides of all of the water on earth. We ourselves are composed of water—85% of our brain, 80% of our blood and 70% of our muscle is water. (Link: essortment.com). Water moves in a wave action. The rhythm of the tides in the oceans is exactly like your breathing. Tide in. Tide out. Breathe in. Breathe out. Your business has a similar cycle whether you recognize it or not.
Successful gardeners and farmers have learned that crops (plants and trees) respond to moon phases. Planetary planting guides first appeared in 1457 in Germany. In the US Benjamin Franklin wrote Poor Richard’s Almanac from 1732-1758 under the pseudonym Richard Saunders. Yes, Benjamin Franklin was an astrologer!
Here is what Ben Franklin learned, and you can too.
Below are the New Moons for 2011 and the best times to launch initiatives:
• · January 4 (in the sign of Capricorn)
• · February 3 (in the sign of Aquarius)
• · March 4 (in the sign of Pisces)
• · April 3 (in the sign of Aries)
• · May 3 (in the sign of Taurus)
• · June 1 (in the sign of Gemini)
• · July 1 (in the sign of Cancer)
• · July 30 (in the sign of Leo)
• · August 29 (in the sign of Virgo)
• · September 27 (in the sign of Libra)
• · October 26 (in the sign of Scorpio)
• · November 25 (in the sign of Sagittarius)
• · December 24 (in the sign of Capricorn)
Pay attention to these times! Within a few months of observing you will find that your efforts pay off more easily, that you experience less obstacles in your forward momentum and therefore you will learn to use the moon cycles to help you with your strategic planning. Let me know what you discover. In further blog entries I will provide case studies and stories from my current business clients and the kinds of successes they have experienced using the New Moon principle.